Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management
Division of Ipswitch, Inc. is
the developer of the WhatsUp
Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical  business infrastructure today.

Challenge:

The Ipswitch Network Management
Division needed to make a statement
at the most significant trade show
they participate in each year — the
CiscoLive Networkers Show. They
wanted to build awareness with
customers as well as generate a
significant amount of interest with
prospects – all while ultimately
increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis
1000 to transform their trade show
marketing efforts into a revved-up
car garage campaign, with
promotional products and a
CreatiFont™ postcard follow-up
mailing. They wanted to make sure
their theme was carried through all
contact points with the show
attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today.

Challenge:

The Ipswitch Network Management Division needed to make a statement at the most significant trade show they participate in each year — the  CiscoLive Networkers Show. They wanted to build awareness with customers as well as generate a significant amount of interest with prospects – all while ultimately increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis 1000 to transform their trade show marketing efforts into a revved-up car garage campaign, with promotional products and a CreatiFont™ postcard follow-up mailing. They wanted to make sure their theme was carried through all contact points with the show attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

 Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

 

 

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

Program keeps Celebrity Homes top-of-mind for prospects

Client:

Celebrity Homes is the largest new-home builder in the state of Nebraska. In their new-home communities, agents are staffed in model homes to show prospective home buyers the home options in the development.

Challenge:

Following a visit from a prospective home-buyer, agents key in name, address, email,  home preference and price point data into an excel spreadsheet. Celebrity Homes spends advertising dollars on TV, Radio and billboards to get prospects to the models. They wanted a solution that would allow this valuable data to be housed in one place and not lose touch with their prospective buyers.

Solution:

Celebrity Homes utilized Curtis 1000 and its automated marketing program to get in control of their data and keep their prospective home buyers engaged. Our automated marketing program enables local users to easily implement a marketing campaign that delivers a series of contacts over a period of time.

Now with the new Curtis 1000 program implemented, each week agents in model homes enter the prospective buyer’s contact and interest information into the automated marketing program. From the same program, they then begin a nine-touch postcard mailing campaign. The postcards start with a “thank you for stopping by” message and then follow, at determined intervals, with reminder messages. Each of the postcards is personalized with the information specific to each prospective home buyer, such as price range, current home status, features they are looking for in a new home, and the agent they spoke to on their first visit—all information found in the program’s database. After entering the prospective buyer’s information and starting the campaign, the rest is hands-free for Celebrity Homes. Curtis 1000 pulls the data each week, prints and mails the appropriate communication piece—allowing Celebrity Homes and its agents to do what they do best.

Results:

With Curtis 1000’s automated marketing program, Celebrity Homes is able to keep their data in one central place, create one-to-one variable marketing communication pieces, and stay top-of-mind for prospective home buyers with a multi-touch campaign. In addition, their database of prospective home buyer’s continues to grow after two years. Although some prospective buyers may have gone through the initial communication cycle, Celebrity Homes is now working with Curtis 1000 to add more campaigns to their program and reactivate the data.

“This program has allowed Celebrity Homes to remain consistently in front of our prospects during their ‘decision’ and ‘fact finding’ stages. We have noticed a respectable enhancement of our conversion since this program was implemented. In our industry, it has also become a recruiting tool. Real Estate Sales Associates appreciate the ease of the system and the quality of the materials.”

Shawn McGuire, GRI, CRS, CSP

Sales Manager/Broker

Celebrity Homes

Redesigned website takes University to the next level

Better Website Takes California Coast

University “to the next level”

CHALLENGE:

California Coast University (CCU) is a distance-learning institution, offering degree programs designed for students whose geographic, professional, or personal time commitments keep them from completing their education in traditional on campus programs. Being a non-traditional school with admitting and graduating on the needs and terms of the student, the Development Coordinator of the Admissions/Development Department expressed the need to better reach prospective students to share the benefits of CCU. Finding one company that could assist in all of their marketing efforts was also a priority. During the discovery phase, Curtis 1000 learned that CCU needed a fresh look to their website—one that was easy to manage inhouse. They felt their current website was cluttered and outdated. They also wanted to learn how to use their website more in their marketing  efforts.

SOLUTION:

California Coast University utilized Curtis 1000 to do a full redesign of their  website. The new site went live in October 2009. It was clean, engaging, and easy to navigate. The Curtis 1000 Web designer trained the CCU staff on how to update the website themselves through a content management system and templates. Plus, styling tips and best practices were passed along to keep their image and brand consistent.

RESULTS:

Since the website project, Curtis 1000 continues to help California Coast University express their brand through the redesign of their new printed bulletin for prospective students and email campaigns to drive enrollment. Previously using an online email platform, CCU was restricted to templates and managing all aspects of the campaign. Curtis 1000 designed and implemented their email campaigns through the back half of the year to coordinate with the new website design and express a strong call-to-action.

CUSTOMER FEEDBACK:

When asked about this experience, Christi Okuma, Development Coordinator with California Coast University, replied: “Working with Curtis 1000 is always a positive experience. When something is asked of them they always deliver. The creative ideas proposed for the website were exactly what we wanted. We constantly receive compliments on our new site. Not only is it more user friendly, it also allows us to better track user traffic, and capture quality leads. Curtis 1000 definitely played a major role in getting CCU to the next level.”

www.curtis1000.com