Archive for category Printing
Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.
This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.
Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.
We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.
Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.
Garvin Heights Vineyards is a
picturesque winery nestled in the
scenic Upper Mississippi River Valley
in Winona, Minnesota. Since opening their doors in 2006, the owners of Garvin Heights have
carefully crafted their wine while working to establish their brand in the marketplace.
As sales increased for this growing winery, the process of printing their wine labels in-house
had become a challenge. Moisture from chilled wine bottles caused the ink on their labels to smear.
Further, as Garvin Heights explored expanding their line to retail environments, they wanted to
use their wine’s labels to establish competitive shelf appeal.
After carefully examining the current wine labels and labeling
process, the experts at Curtis 1000’s Label
Division offered a durable coating that would
protect the labels and make them moisture-
resistant. The owners chose a gloss
lamination, which not only provided an
excellent moisture barrier but also added
an appealing gloss finish to the label, an
upgrade from the flat label finish currently
employed. With the welcome expansion of
Garvin Heights wines to restaurants
and liquor stores where their wine would
compete with other wines for consumer
attention, enhanced shelf appeal was
important. Understanding the need to stand
out in their new marketplace, foil
embellishments were suggested to highlight
portions of the current labels. The image of the winery itself in gold foil with an additional foil element to their winery name on each label would draw the consumer’s eye to the Garvin Heights wine when displayed in stores and restaurants.
As Garvin Heights Vineyards expands their vision to retail environments, their upgraded labels are
serving them well. Their hand-crafted wines are now in six stores and two restaurants.
When the owners of Garvin Heights Vineyards were asked why they chose to partner with Curtis 1000,
they replied: “We choose to work with Curtis 1000 because of the local representative, who partnered
with us through the process of developing our first new label design and then using the created template
to enhance all our labels. We needed a more professional looking label for the retail market; our goal
was to keep our current design but to refresh the look. It was also key that the resulting labels would run
smoothly through our automated bottling process and attract customers.”