Archive for category Directmarketing
We work alongside you to provide measurable, time-saving and engaging direct marketing communications and print/fulfillment.
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Then view our case study and request more information about how we can help you unlock the power of direct marketing communications.
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Let’s talk about how you can save hundreds of dollars while sending outstanding, tech-driven Holiday eCards that will engage your customers.
Reason Number 5
They can track results through measurable metrics, such as who opened the eCard, did they pass it on to someone else, and did it drive traffic to their Website?
Reason Number 4
They can reinforce their brand and build the customer relationship.
Reason Number 3
Time savings – it’s so much easier to click than order cards, pass them around the office to sign, seal, stamp and mail.
Reason Number 2
Because they want to upstage their competition. They want to send a holiday message that is engaging, memorable and, yes, even entertaining. They’re all about building that relationship, and if they can make their competition look less tech-savvy by sending an eGreeting, then that just about makes it perfect. And it’s a green alternative to printed cards—never hurts to hug that tree.
Reason Number 1
Show them the money. As our customers’ databases grow, the cost savings of a Holiday eCard automatically grows too.
Don’t forget to factor in postage! With a database of 1,000 names, you could save ho-ho-hundreds of dollars.
Please visit our website to view our Holiday eCard collection and our new interactive designs. Then contact us for more information. We would love to help you with these fun greetings that all of your customers will be talking about!
Falling behind your competition in how you communicate
with your target audience can result in loss of market share.
Curtis 1000 gives you the edge by using state-of-the-art
technologies like Personalized Landing Pages, 2D barcodes,
CreatiFont™, eCards, social media and much more to create
new campaigns or enhance traditional email or print methods.
Click here for more information.
Creatifont™ is a trademark of Curtis 1000 Inc.
CreatiFont™ incorporates your direct mail recipient’s name into an image or design, creating immediate interest.
Write each person’s name in clouds or in lightning in the sky – or on a luggage tag or whiteboard – or on a coffee cup or Santa’s list. CreatiFont™ enriches personalization by transforming images into fonts. Use it in all types of communications, including:
- Prospecting for New Customers, Donors or Members
- Special Offers
- Loyalty Programs
- Event Invitations
And so much more! Our clients increase their trade show traffic and event attendance, enhance their brand awareness, and drive visitors to their websites – just by cleverly combining fonts and images with CreatiFont™ and inserting the names in their databases into designs. Shop for your favorite design among the idea-starters we present here, then ask your Curtis 1000 Business Solutions Consultant how you can use it – or a similar idea – to increase response rates.
CreatiFont™ is a trademark of Curtis 1000 Inc. for its brand of personalization with combinations of fonts and design.
Multi-Channel Campaign Helps Nonprofit
Organization Collect Data for Promotions
The Girl Scouts of North East Ohio serves nearly 40,000 girls in grades K-12 and 14,000 adult members in 18 Ohio counties. The organization wanted to collect as much data as possible about the young, active Girl Scouts and adult volunteers in their district to best plan events, camps, and activities—and the communications to promote them. Information they were seeking from the scouts and volunteers included updated contact information, email addresses, ethnicity, hobbies/interests, languages spoken, special needs, and the willingness to volunteer. They especially wanted to determine the Hispanic presence in their district and whether any volunteers were bilingual. Secondarily, they wanted to promote their new camp guide and Operation Sweet Support.
Curtis 1000 helped design and implement
a two-component campaign to the
district’s girl scouts and adult volunteers,
consisting of an initial drop of 26,138
postcards with a personalized website.
Each postcard encouraged the recipient,
with an offer of a free tote, to visit their
personalized website to update their contact information and to give feedback. On their website, each recipient first saw a welcome page with a letter from the Girl Scouts of North East Ohio thanking them for visiting and expressing the survey objectives. The scout and adult volunteer in the household then proceeded to the survey. Each family member was able to complete an individual survey using the one personalized website address. After completing the survey, recipients were taken to the thank-you page, where they had the options of downloading the new camp guide and donating to Operation Sweet Support. All responses to the survey could be associated by name and family.
This campaign spanned three months and netted a great response: 2,659 people visited their personalized website (10% response) and 3,935 individuals completed the survey (15% completion rate). The completed survey rate is higher that the visit rate because multiple family members could each complete their own survey at the household website. Further analysis showed that, of the surveys completed, 44.3% were from adults and 55.7% from girls age 19 and younger. Another discovery was that 55.7% of respondents preferred email as the communication method, which could save the Girl Scouts of North East Ohio mailing costs in the future.
Are your marketing campaigns delivering results?
To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.
Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.
Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.