Posts Tagged solutions

Elmaro Vineyard Finds One Resource for Labels, Marketing Needs

Client Profile
At Elmaro Vineyard—founded upon an interest in growing
grapes, love of wine and of course, family—the focus is on
producing the best wines possible while providing an
unmatched setting in which to enjoy them. This Wisconsin
vineyard was homesteaded in the 1850s, around the same
time the white pine that appears on each of their wine labels
was planted.

Challenge
Since the founding of Elmaro Vineyard in 2006, growth has
been steady, resulting from retail sales efforts to 35 accounts.
Early this year, the owners turned their attention to on-site
sales with the grand opening of their tasting room and retail
store located on their charming Wisconsin winery property.

Their wine labels, viewed as a significant opportunity to
market their image, were being purchased from a New York company that had been suggested by an equipment supplier. Concern was expressed with the durability of the labels. They scratched easily, marring the visual impact of their wine’s presentation.

Solution
The Curtis 1000 Business Solutions Consultant  explained how he could not only address their label issue, but also help them market their winery to their expanding group of customers.  Conferencing with the Curtis 1000 Label Division to discuss options, he offered a scratch-resistant overall matte varnish to add to the label’s durability. We also highlighted the label’s white pine tree by adding a spot gloss varnish to add dimension and enhance shelf appeal.  On-site testing was completed to confirm compatibility with Elmaro’s labeling equipment.

Results
Elmaro Vineyards is firmly in expansion mode as their
sales continue to grow.  They are busy scheduling events
that include chef-prepared food and wine gatherings,
local artist meet-and-greet events, and traditional tastings.
They are also experiencing the benefits of local support
from Curtis 1000, a full service marketing company that is
well equipped to partner with Elmaro in the careful
selection of items for their retail store such as logoed wine
bags, wine glasses, clothing and more.  Future collaboration
will include discussions around the design and production
of additional marketing tools such as direct mail, brochures
and posters.

Client Feedback
Lynita Docken, Elmaro Vineyard, summed up her
customer experience this way: “Curtis 1000 has gone
above and beyond to improve the roll-type wine labels for use in our mobile bottling line. Throughout the process of improving the labels my Sales Consultant was thoughtful, conscientious and kept a positive ‘can do’ attitude!”

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Communications Solutions that Reduce Costs and Increase Profits

Looking to drive up PROFITS and reduce COSTS?

Do you need cost-effective print procurement, production, and fulfillment solutions?

CurtisONE is Curtis 1000’s managed service provider approach that optimizes communications solutions that support business growth in conjunction with strategic sourcing goals—all designed to deliver financial benefit.

The CurtisONE solution will help you:
• Drive up profits
• Stay ahead of your competition
• Monitor performance for optimized results.

Along with reducing costs and improving your procurement process, CurtisONE will also pave the way for customer satisfaction.

Let Curtis 1000 save you 10-20% on your print spend.

How does it work?

We will assign a team of Curtis 1000 experts, led by a project manager familiar with your industry, draft a plan including strategy, scope, a communications plan, documentation, reports, success metrics and timelines.

These three components form the framework of CurtisONE:
• Pre-Purchase Communications (how you secure, manage and convert leads)
• Post-Purchase Communications (how you maintain relationships with current customers)
• Print Management (how consistent and optimized your business communications processes are)

Click here for our latest CurtisONE case study.

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Case Study: How to Keep Customers Engaged

How are you going to keep your customers engaged?

Are you reaching customers on every channel?

Social, Mobile, Web and Print?

It’s time to take your communications to the next level, beyond the generic approach. Curtis 1000 is here to build multi-channel direct marketing campaigns for you, using combinations of print and eMarketing solutions that engage your target audience and deliver results in every medium:

Mobile, Social, QR, Web, Text, PURLs, Print

Let us construct a creative concept, a personalized one-to-one multi-channel direct marketing campaign, and analysis of campaign results.

Are you ready to take the next step with Multi-Channel Marketing?

Curtis 1000 has developed a number of communication methods that will effectively engage your target audience, as well as continue to follow up until there is a response to your call-to-action.

With state-of-the-art technologies we will provide you with the tools needed to create a customized campaign that will deliver the results you are looking for.

Click here for our latest case study on Multi-Channel Marketing.

Multi-Channel Direct Marketing Solutions

Email
• Personalized landing pages
• Web design
• eCards
• Text messaging
• Social share
• 2D barcodes
• Digital flip books
• Personalized, 1:1 direct mail & integrated print
• Custom programming
• Creative solutions & marketing strategy
• Data services & modeling

Click here for our latest case study on Multi-Channel Marketing.

www.Curtis1000.com

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The Right Label Partner Can Reduce Print and Process Management Costs

Client:

This client is a large producer of polymers and high-performance plastics. As we worked with the Purchasing
Manager on a label application,
he did choose another vendor.
He was impressed, however,
that we had not simply
provided a price on
duplicating the current label.
We had suggested a new
label structure that would
work as well but at a lower
price point.

 Challenge:

Several months later, the
Superintendent of Material
Handling at the client’s
warehouse location was experiencing poor performance of his drum labels and asked if the Purchasing Manager knew of any label suppliers who could come in, analyze the situation and provide solutions that would fix the problems. Curtis 1000 was the name that came to mind.

We discovered that the current vendor was often late on shipments. In order not to be caught short, the Superintendent had to shut down his operation and perform a physical drum label inventory—only to find he needed a rush order. The Curtis 1000 team left the meeting with a comprehensive list of issues.

 Solution:

Our solution called for the labels to be run in increments of three-month supplies to be shipped and billed as needed. The issue of inventory would be resolved by implementing a bi-monthly schedule of visits where Curtis 1000 would take the responsibility of handling the physical inventory; there would be no more “stock outs.” We presented samples from related industries that illustrated the quality that could be expected. As a test run, Curtis 1000 would produce a one-month supply of the first label that was needed, let the client run it through their process, and scrutinize for problems. Then, if the client was satisfied, Curtis 1000 would produce, ship and invoice the balance of the run.

 Results:

Curtis 1000 earned this custom drum label business by delivering a customer-focused business solution that saved the client time and money. The labels run without issue through the client’s equipment, greatly improving downtime, while the inventory ordering system keeps just the right amount of stock on the floor, eliminating expensive rush orders.

www.curtis1000.com

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Customized Solution Unifies Decentralized Dealer Network

Toolkit enables promotion and cross-selling

Challenge:

A manufacturer of snowmobiles, all-terrain vehicles, and all-terrain utility vehicles has turned again to their trusted partner of over a decade, Curtis 1000, for help replacing their fractured, decentralized program with a centralized, branded and structured process. 

The client identified certain
components of their extensive
line for sales growth: parts,
oil, garments, accessories
and services. Eighty
percent of these are sold at
the point of vehicle purchase
by a network of 1500 dealers
who sell multiple brands in
addition to the client’s. Curtis
is tasked with helping the client develop its Dealer to Consumer Direct Marketing Program and the eMarketing solution to support it.

Solution:

Using its Response Element™ platform, Curtis 1000 is customizing this Web-based tool to meet the client’s
requirements for a co-op program that
empowers dealers and protects the
client’s brand. In an ongoing effort
Curtis and the client will develop
marketing messages that dealers can
access and order, control the timing
of, and distribute to their consumers
through a multi-channel approach.
This toolkit enables the dealers to
professionally promote and cross-sell
the client’s products and services to consumers while ensuring brand integrity.

Features Include:

  • Co-branding of client and dealer
  • Predesigned messages and templates
  • Personalization and customization on products, services, pricing, and timing
  • Targeting of message enabling dealer to pinpoint consumer needs and answer with specific messages
  • Multi-Channel delivery options including email, postcards, SMS messages, letters, memos or brochures
  • Training for dealers through a demo site and in person at the dealer conference
  • Client’s marketing co-op fund reimbursing the dealer 75% of expenses incurred using the new system

Results:

The client now supports their dealer network by centralizing marketing with a structured process that allows for the dealer’s variable information while protecting the overall brand and messaging. By sharing the cost of marketing, the client is focusing the dealers on lucrative products—parts, oil, garments, accessories and services—thus growing sales for the client and their network of 1500 dealers.

www.curtis1000.com

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Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management
Division of Ipswitch, Inc. is
the developer of the WhatsUp
Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical  business infrastructure today.

Challenge:

The Ipswitch Network Management
Division needed to make a statement
at the most significant trade show
they participate in each year — the
CiscoLive Networkers Show. They
wanted to build awareness with
customers as well as generate a
significant amount of interest with
prospects – all while ultimately
increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis
1000 to transform their trade show
marketing efforts into a revved-up
car garage campaign, with
promotional products and a
CreatiFont™ postcard follow-up
mailing. They wanted to make sure
their theme was carried through all
contact points with the show
attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

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Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today.

Challenge:

The Ipswitch Network Management Division needed to make a statement at the most significant trade show they participate in each year — the  CiscoLive Networkers Show. They wanted to build awareness with customers as well as generate a significant amount of interest with prospects – all while ultimately increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis 1000 to transform their trade show marketing efforts into a revved-up car garage campaign, with promotional products and a CreatiFont™ postcard follow-up mailing. They wanted to make sure their theme was carried through all contact points with the show attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

 Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

 

 

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

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