Posts Tagged solution

Reduce Inventory and Obsolescence

Promote “Fresh” and “Unique”

Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.


This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.

Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.


We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.


Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.


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Gain Speed and Efficiency in Materials Delivery

Response Element™ Helps Company Reduce Costs, Gain Speed and Efficiency in Materials Delivery


Our client is a holding company for a large insurance company that underwrites workers’ compensation policies in more than 40 states. They have 1,500 independent agents who represent their insurance products.


Over the years our client has found that they can help their customers and agents reduce claims by providing educational material, videos and training on safety-related topics. They created three different Web sites—one for each segment based on the type of material that was required by each—providing workers’ compensation fulfillment documents to their agencies, policy holders and employees. After managing in this fashion for some time, they needed to find a way to gain more efficiency in managing their Resource Library and provide more self-service capabilities to their user community.


Curtis 1000 offered the technology solution that they needed to address the questions of increasing efficiency and providing more self-service capabilities. Our Response Element application provided the next generation of catalog and fulfillment management, personalization capabilities, shopping cart features, user account management services and administrative tools that were critical in this account.


By using Response Element, our client was able to eliminate three different Web sites and combine all 650 fulfillment-related items into one catalog. This also allowed them to reassign Web site resources that were previously managing catalog products across three sites. The IT department also simplified their support processes, while internal employees were provided with a more streamlined approach for supporting agencies and policy holders.

Our client also realized benefits by providing different custom-branded landing pages for each of the three segments, a more robust product tagging and search feature, online training video delivery, single sign-on from their intranet solution, order tracking with UPS shipping updates, and order and shipping email confirmations.

The client drove out cost and became faster and more efficient in the delivery of their materials.

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Web-Based Toolkit a major money saver

Curtis 1000 Saves Client $39,000 with Web-Based Toolkit


One of the nation’s global providers of talent, technology and consulting services, whose work is repeatedly recognized by Fortune as one of the World’s Most Admired Companies, was searching for a new way to improve and maintain their competitive position in the market.

Being firmly grounded in their mission to provide workforce solutions, information-based services and technology solutions, the company was already well equipped to provide to their customers. With users and marketing representatives across the country, the company began to notice challenges with their front-end online ordering system, which was not supporting reporting functionality and real-time inventory. The company was looking for an outside resource that could analyze their direct marketing and print management system and provide a cost-effective solution.


After meeting with the company and exploring options and pricing, Curtis 1000 recommended its Response Element™ platform to manage the company’s needs. Response Element is a specialized Web-based tool, aimed at print-on-demand materials. Response Element and Curtis 1000’s guidance enabled dealers to professionally promote and cross-sell products and services to its customers while maintaining brand security.


The company saw $39,000 in savings in their print management program in the first six months.

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