Posts Tagged print management
Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.
This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.
Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.
We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.
Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.
Are you plagued by the high costs of managing your organization’s print processes, or worse, an inability to see the true costs?
Curtis 1000 can help you take control with consultants that provide objective, third-party analysis, then deliver comprehensive business solutions. We partner with you, providing our print knowledge
and expertise evaluating all aspects of your print processes including obsolete or excess inventory. Our consultants work with you to
reduce or even completely eliminate excessive inventory by leveraging our print-on-demand eSolutions or by allowing us to manage your inventory in one of our regional warehouses. Either solution can lower your operating expenses and working capital requirements.
Adding an experienced partner like Curtis 1000 to your team allows you to focus on core competencies and running your business. We become part of your planning and implementation conversations and work with you to brainstorm, execute ideas, and streamline your operations through our network of family companies, industry resources and proprietary platforms.
CurtisDirect™ is one of our proprietary platforms—a powerful, customer- specific, online print management tool that streamlines the ordering process and empowers you
to manage your printing and fulfillment needs effectively and easily. This platform brings printing efficiencies to your organization with 24/7 secure and easy online order entry, real-time online proofing, email confirmation of orders and comprehensive reporting, including multiple billing options and consolidated statements.
Administrative settings let you maintain control of a unique Web site, customized with your company logo and colors. It gives you the ability to set each user’s ordering capabilities and budgetary spending, assign user cost centers, or utilize an electronic order approval process. Inventory management is easy with detailed reporting and email notifications when action is required. Online reports can simply be viewed online or converted to Excel files.
Portal Frees Company Resources and Reduces Time Needed to Manage Programs
Since 1999, a major fortune 100 insurance company has partnered with Taylor Corporation, which provides a centralized print program for business cards and stationery. This business led to discussions regarding direct marketing materials, including personalized sales and marketing literature.
The company needed a new way to improve response rates, increase brand awareness, and develop a consistent lead generation program with cross-sell, up-sell and re-sell opportunities, while seamlessly integrating multi-channel programs into one platform. They needed to reduce production time, costs and obsolescence—highlighting their involvement in subsidizing agents’ marketing efforts.
Taylor implemented Curtis 1000’s Response Element™ tool, which includes a customized single sign-on process that automatically creates a profile with each user’s personalized contact information. Curtis 1000 is one of the 80+ companies in the Taylor Corporation family.
As Response Element gained more visibility with the client’s various lines of business, they found new ways that this technology could help improve their ordering and reporting processes. Improvements included a photo library/photo upload, default copy, save templates in mid-process, online final documentation, list builders, data storage, security and mapping. Reports will also be available through the new portal to provide agents with geographic impacts and office metrics.
Response Element provides the company the choice of fulfillment, allowing multiple payment and order tracking for a wider variety of new products, including postcards, brochures, newsletters, and flyers. The new portal will also provide multiple administrative options, including hierarchal user ability and site administrator options such as customer control of key elements. A three-phase implementation plan was developed and the program has now been running successfully for over two years.
The new portal is estimated to create a low-risk, high-reward opportunity for the insurance company with no up-front investment and no IT support required. Overall, the new portal will reduce the amount of project management time needed by the company to run this portal. In addition, print costs are reduced by combining volumes from their various divisions, utilizing Print-On-Demand to eliminate waste and adding personalization to market more strategically.
Curtis 1000 Reduces Food Service
Organization’s Internal Costs by $1.5 Million
A leading food service organization with annual revenues of $16 billion provides food service to schools and universities, corporate and government facilities, and hospitals and healthcare segments, among others. Through an externally facilitated strategic planning initiative, the organization determined that it was investing too much in hard and soft costs in various support infrastructures, causing a distraction from their core strategic efforts. Routinely carrying 1,500 unique items in inventory, they reported over $100,000 in excessive obsolescence costs annually. In addition, the company was spending $1 million per year in human resources, equipment, and facility costs to provide printing and graphic support for more than 5,000 facilities across the U.S.
By focusing on the core objectives of the organization, Curtis 1000, a Taylor company, offered not only print and inventory/ distribution services but also local representation and support for custom print requirements through the use of its dispersed sales organization. Curtis also facilitated the merger of equipment into existing manufacturing platforms and supplied online ordering systems and full inventory reporting. Obsolete products were identified and proper ROPs and ROQs were established for ongoing projects and programs.
With Curtis 1000, the food service organization was able to reduce its internal costs by $1,500,000 annually. Reduction in the number of vendors and increased volume leverage allowed the organization to repurpose key resource talent to satisfy their own client needs. Since the program inception, the company has reduced overall print costs by 25 percent while ensuring brand and quality consistency, and graphic spend rates have dropped across the U.S.
Response Element™ Helps Company Reduce Costs, Gain Speed and Efficiency in Materials Delivery
Our client is a holding company for a large insurance company that underwrites workers’ compensation policies in more than 40 states. They have 1,500 independent agents who represent their insurance products.
Over the years our client has found that they can help their customers and agents reduce claims by providing educational material, videos and training on safety-related topics. They created three different Web sites—one for each segment based on the type of material that was required by each—providing workers’ compensation fulfillment documents to their agencies, policy holders and employees. After managing in this fashion for some time, they needed to find a way to gain more efficiency in managing their Resource Library and provide more self-service capabilities to their user community.
Curtis 1000 offered the technology solution that they needed to address the questions of increasing efficiency and providing more self-service capabilities. Our Response Element application provided the next generation of catalog and fulfillment management, personalization capabilities, shopping cart features, user account management services and administrative tools that were critical in this account.
By using Response Element, our client was able to eliminate three different Web sites and combine all 650 fulfillment-related items into one catalog. This also allowed them to reassign Web site resources that were previously managing catalog products across three sites. The IT department also simplified their support processes, while internal employees were provided with a more streamlined approach for supporting agencies and policy holders.
Our client also realized benefits by providing different custom-branded landing pages for each of the three segments, a more robust product tagging and search feature, online training video delivery, single sign-on from their intranet solution, order tracking with UPS shipping updates, and order and shipping email confirmations.
The client drove out cost and became faster and more efficient in the delivery of their materials.
Reduce Print & Process Management Costs
Comcast is the largest provider of cable services in the nation—and one of the world’s leading communications companies. Known for their innovative programming, Comcast delivers digital services, fast internet, and broadband phone service.
The Comcast Atlanta Consumer Division had just started their “digital migration” program—converting customers from analog signal to digital signal. They were using a series of four mailings to accomplish this communication to their customers, doing each mailing weekly as a standalone. Comcast wanted to save time and money while maintaining consistency in their branding._
Curtis 1000 suggested converting from weekly standalone mailings to a shell program, incorporating offset printed shells and digital overprints for all the variable information changes from mailing to mailing.
The benefits realized for Comcast are as follows:
- The shell program maintains consistency in branding
- The streamlined process / digital automation saves time
- They are saving about 30% in overall costs compared with their previous vendor_
They also have a partner that is flexible, easy to work with, and responds quickly, allowing Comcast to concentrate on their core competencies.
Curtis 1000 Helps Insurance Company Achieve Extraordinary Cost Reductions
Our client is one of the largest providers of health plans in the state of Minnesota. They provide health care coverage to 2.9 million people in Minnesota and throughout the United States.
This client operated two plant print shops and a 30,000-square-foot warehouse. One print shop was devoted to graphic print and the other to transactional print (compliance-mandated communications such as Explanation of Benefits). The warehouse was a fulfillment and kitting operation supporting customers, employees and 3,500 sales agents. The three operations employed 60 individuals.
The client’s executive team wanted to accomplish two primary objectives: reduce print and fulfillment costs and reach their customers more effectively. They wanted to enhance the quantity and quality of communications with their customers. They engaged Taylor Corporation, Curtis 1000’s parent company, to conduct a study of their current print and marketing operations in order to make recommendations relative to these goals.
Taylor put together a senior team of subject matter experts covering Marketing, Operations, Finance, IT and Research & Development. A robust due diligence effort was undertaken with a comprehensive final report written after six weeks of exhaustive study. The report recommended closing both print shops and the warehouse, which would result in extraordinary cost reductions. The report also recommended using these savings to create very specific marketing programs that would enhance quality and touch points with the client’s customers.
These recommendations were approved by the client’s executive team and are now being successfully implemented at Curtis 1000’s Hugo, Minnesota, location.