Posts Tagged Trade show

Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management
Division of Ipswitch, Inc. is
the developer of the WhatsUp
Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical  business infrastructure today.

Challenge:

The Ipswitch Network Management
Division needed to make a statement
at the most significant trade show
they participate in each year — the
CiscoLive Networkers Show. They
wanted to build awareness with
customers as well as generate a
significant amount of interest with
prospects – all while ultimately
increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis
1000 to transform their trade show
marketing efforts into a revved-up
car garage campaign, with
promotional products and a
CreatiFont™ postcard follow-up
mailing. They wanted to make sure
their theme was carried through all
contact points with the show
attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

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Look good at your next event or trade show

 

Curtis 1000’s award-winning creative and design team can help you look great! In 2011, Curtis 1000’s design team won six of the creative industry’s coveted Telly Awards, five Communicator Awards and several PEAK awards.

Our creative and design team will engage you from concept to creation, working with print, electronic, Web, and flash-animation. Whether you need a simple tradeshow-booth backwall or a whole new look for your next conference, photo retouching or a complete logo and corporate identity redo—stock or custom design—we’re committed to providing the look that gets your point across.

We use the latest version of the Adobe Creative Suite (including InDesign, Photoshop and Illustrator), as well as proprietary software applications designed for specific customer needs.

Are you ready to get creative?

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www.curtis1000.com

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Increase Convention, Conference and Trade Show Traffic

Multi-Channel Campaign Brings

Double-Digit Results for
Nonprofit

CHALLENGE:

The American Traffic Safety
Services Association (ATSSA)
is an international trade
association representing more
than 1,600 member companies
and  individuals in the traffic control and roadway safety industry. Each year, ATSSA hosts a Convention & Traffic Expo for its members, public officials, and friends of the industry. The 40th anniversary of the event would take place in San Antonio, Texas. ATSSA wanted to build excitement and awareness to increase pre-show registrations.

SOLUTION:

Curtis 1000 created and implemented a multi-touch campaign to ATSSA’s house
database of members, public
officials, and friends. Throughout
all of the touch points,
Curtis 1000 managed ATSSA’s
database and removed records
from future contact points as
recipients registered for the show.

RESULTS:

The email campaigns deployed
for ATSSA’s 2010 Convention
& Traffic

Expo drove very strong open
rates:

  • Save-the-date email with
    video: 25.32% open rate,
    including the follow up email.
  •  Save-the-date PURL: 26.68%
    of the recipients who opened
    the email visited and, of
    those who visited, 21%
    clicked through to the
    thank-you page.
  • Pre-convention brochure email: 17.99% open rate on the first send and 5.99% open rate on the follow-up. Of the recipients who opened the first email, 16.01% clicked to open the eBrochure. The follow-up email brought in another 13.56%.
  • Workshop brochure email:
    34.46% open rate on the
    first send and a 14.61%
    open rate on the follow-up.
    Of those who opened the
    email, 7.01% clicked to the
    PURL; 70.9% of those who
    clicked the PURL link stayed
    through to the thank-you
    page, and 11.5% clicked
    the workshop information
    link on the PURL.
  • When asked about this
    experience, Melanie McKee,
    ATSSA’s Director of
    Meetings and Conventions,
    replied: “This campaign
    reminded me of why ATSSA has a long history with Curtis 1000—great ideas with the data to back them up! We were able to assess the results of each element of the campaign and develop a new plan for the coming year that targets the best of the best.”

www.curtis1000.com

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Stand out with the right trade show display

Do you stand out?

Having the right trade show display, custom sign or banner to convey your message at the precise time you need it can be the difference between success and failure. Curtis 1000 provides easy-to-use portable and durable trade show displays and signage. From 10’ or 8’ pop-up display systems to 6’ tabletop pop-up displays, vertical banner stands, acrylic, banner and poster displays, we help you stand out at any trade show.

Curtis’ extensive variety of custom, high-quality signs are readily available, and our experts will ensure your application is aligned with the exact material needed to optimize its value. We provide ad sheets, backlit signs, tent cards, and indoor/outdoor posters and banners to help convey your message and get you the attention you need.

How can we help you stand out?

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Need a boost for your upcoming trade show?

Multi-Channel Campaign Helps Producers

Hybrids Compete for Trade Show Attendees

CHALLENGE:

Producers Hybrids, a seed company, sells its products in eight Midwestern states. In business since 1987, Producers Hybrids is becoming one of the top 15 seed companies in the U.S. Preparing to exhibit at four farm tradeshows, in different locations, from late July to early September 2010, this client’s goal was to drive farmers who were past customers to their booth, along with prospects, and ultimately engage them to order corn seed from Producers Hybrids. In the process of communicating with their customers and prospects, they also solicited email addresses and cell phone numbers for future communications.

SOLUTION:

Producers Hybrids utilized Curtis 1000 to increase their trade show traffic and sales by engaging attendees prior to the show through a combination of direct mail and eMarketing efforts. Their data list, compiled by each of their district sales managers, was segmented into prospects and current customers. The first contact piece, self-generated, was a mailing with a Producers Hybrids logoed baseball cap. Curtis 1000 then timed a custom CreatiFont™ postcard mailing with personalized URLs (PURLs) to remind the attendees to visit the Producers Hybrids booth just prior to each show. The front of the postcard used a background image of dirt, specific to the regions, with each recipient’s name spelled out in corn seed. Each mailing was segmented into the two groups: prospects and customers.

The PURLs, which were highlighted on the back of each postcard, drove the recipients to a personalized landing page, welcoming them and promoting Producers Hybrids products through text and an animated glider. In addition, there was a link to sign up for a free Producers Hybrids pocket knife, produced by Curtis 1000. The link took the recipient to a second landing page, where they could register by submitting their contact information and details regarding their farming and seed needs. This led them to a thankyou page with a unique confirmation code, enabling them to pick up their pocket knife at the show, and a link to sign up for free market updates. Also, carried throughout the PURL was a button to “Tell a Friend.”

The postcard mailing and PURL were updated for each show location, changing regional copy, including a customer testimonial, and images to match each show location. In addition, the PURL was set to send a lead trigger email to the sales managers of Producers Hybrids after each recipient completed their information on the PURL.

RESULTS:

In the past, with competition from the big tractors and farm equipment, Producers Hybrids had difficulty attracting show attendees. This year, however, Producers Hybrids had great booth traffic and feedback from the attendees on the pre-show communication. The PURL returned a unique visit rate of more than 9% with a 100% completion rate from the 98% of visitors who continued beyond the welcome page.

www.curtis1000.com

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Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today.

Challenge:

The Ipswitch Network Management Division needed to make a statement at the most significant trade show they participate in each year — the  CiscoLive Networkers Show. They wanted to build awareness with customers as well as generate a significant amount of interest with prospects – all while ultimately increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis 1000 to transform their trade show marketing efforts into a revved-up car garage campaign, with promotional products and a CreatiFont™ postcard follow-up mailing. They wanted to make sure their theme was carried through all contact points with the show attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

 Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

 

 

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

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