CurtisDirect® Gives Bank Control Over Stationery Program

Challenge:

Our client is a full-service community bank with over 300 branches in nine states. The bank’s corporate
identity and imprinting program for
branch stationery orders (business cards,
letterheads, envelopes, and address labels)
required a high number of touches, causing
longer order cycles and increased chances of
errors.

Repeat orders were faxed along with sample
copy, which needed to be matched with an
art file and sent to plate-making. A plate was made and the order was printed. New or revised orders were branches to the bank’s in-house help desk. An order processor would in turn create an art file for the order and send the order to us. We used a film-to-plate processor, finally getting the order on the press and out the door—all without a proofing mechanism to check logo placement, correctness of copy, or typestyle.

Solution:

The Curtis 1000 sales consultant presented
CurtisDirect® to this client. CurtisDirect is
a powerful, customer-specific, online print
management tool that streamlines the ordering
process for printed materials. Our eBusiness
team set up the rules to match this bank’s
corporate standards. These rules apply to all branch orders and prevent the use of incorrect fonts, invalid logo placements, wrong Pantone colors, and any other issue that would affect adherence to corporate identity standards. CurtisDirect also offers online virtual proofs instantly to the branch employees placing the orders.

Results:

All of this client’s employees now have the ability to order business cards, letterheads, envelopes, address labels, and even holiday currency envelopes, online through an efficient order process and view a proof in real-time. Orders are sent direct-to-plate, printed, and shipped — all within five business days. Curtis 1000 even sends samples of orders to the bank’s corporate office, where the stationery is randomly checked for compliance with standards. The new, streamlined process has reduced turn times, minimized errors, and enhanced branding efforts—giving our client a new level of control over their print program.

www.curtis1000.com

Manufacturer’s marketing staff gets needed resources and expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international
organization, the client was thinking
about switching vendors, from a small
print shop to a more secure printing
company with a solid position in the
market. The first order of business was
an online ordering site for their dealer
network that was easier to manage,
easy to use, accessible to all of their
dealers, and capable of tracking
inventory and shipped packages.

Solution:

Of the three vendors that our client had in
mind to build their online ordering site,
they said Curtis 1000 was the most
responsive. Our software, services and
modifications were more flexible than the
competition’s. The value of our
CurtisDirect® solution for easy, online
proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can
now go online, find their products, proof
them online and easily order them,
track the shipments, and take advantage
of real-time inventory management.
Gone is the labor- intensive managing and
tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com

CurtisDirect® adds resources to client’s staff

Case Study: Manufacturing – Adding Resources and Expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international organization, the client was thinking about switching vendors—from a small print shop to a more secure printing company with a solid position in the market. The first order of business was an online ordering site for their dealer network that was easier to manage, easy to use, accessible to all of their dealers, and capable of tracking inventory and shipped packages.

Solution:

Of the three vendors that our client had in mind to build their online ordering site, they said Curtis 1000 was the most responsive. Our software, services and modifications were more flexible than the competition’s. The value of our CurtisDirect® solution for easy, online proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can now go online, find their products, proof them online and easily order them, track the shipments, and take advantage of real-time inventory management. Gone is the labor-intensive managing and tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com