Posts Tagged direct mail

Want To Catch Your Prospect’s Eye?


CreatiFont™ incorporates your direct mail recipient’s name into an image or design, creating immediate interest.

Write each person’s name in clouds or in lightning in the sky – or on a luggage tag or whiteboard – or on a coffee cup or Santa’s list. CreatiFont™ enriches personalization by transforming images into fonts. Use it in all types of communications, including:

  • Prospecting for New Customers, Donors or Members
  • Special Offers
  • Loyalty Programs
  • Event Invitations

And so much more! Our clients increase their trade show traffic and event attendance, enhance their brand awareness, and drive visitors to their websites – just by cleverly combining fonts and images with CreatiFont™ and inserting the names in their databases into designs. Shop for your favorite design among the idea-starters we present here, then ask your Curtis 1000 Business Solutions Consultant how you can use it – or a similar idea – to increase response rates.

CreatiFont™ is a trademark of Curtis 1000 Inc. for its brand of personalization with combinations of fonts and design.
 

www.curtis1000.com

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Rescue Mission Exceeds Campaign Donation Expectations

Challenge

Shirley’s House of Hope is a mission that provides
emergency shelter and care for abused women and
children, and helps meet the physical, emotional,
social and spiritual needs of those who want to break
the cycle of abuse. The mission’s goal was to acquire
new donors through a direct mail campaign and
perhaps break even on this mailing with the idea of
cultivating those new donors in years to come. Their
house list consisted of 226 records.

Solution

Our first campaign was an acquisition year-end mailing
that dropped the first of November. The format was a
control package plus a premium package, which was a
Gift Labels product in a #10 display window. The
customer supplied their house list of 226 and the rest
were “cold” prospects. The database was divided
between gift labels and no premium for a total mailing
of 10,111 records, which were segmented by income
level.

Results

Of the 194 total gifts that resulted from the campaign,
156 were from the list of cold prospects and 38 were
from the from house list. The average gift on
Acquisition (first-time gift) was $56.35. The average
gift in Cultivation was $99.13.

At a nearly 2% cumulative response rate (1.6% on the
Acquisition and 17% on the Cultivation), and bringing
in donations that were almost twice the investment,
this campaign exceeded the mission’s expectations.
With the initial goal to acquire new donors and perhaps
break even on this mailing—cultivating those donors in
years to come—the results speak for themselves:
mission accomplished.

www.Curtis1000.com

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Variable digital printing saves time, money and maintains corporate identity

Client:

Comcast is the largest provider of cable services in the nation—and one of the world’s leading communications companies. Known for their innovative programming, Comcast delivers digital services, fast internet, and broadband phone service.

Challenge:

The Comcast Atlanta Consumer Division had just started their “digital migration” program—converting customers from analog signal to digital signal. They were using a series of four mailings to accomplish this communication to their customers, doing each mailing weekly as a standalone. Comcast wanted to save time and money while maintaining consistency in their branding.

Solution:

Curtis 1000 suggested converting from weekly standalone mailings to a shell program, incorporating offset printed shells and digital overprints for all the variable information changes from mailing to mailing.

 Results:

The benefits realized for Comcast are as follows:

  1. The shell program maintains consistency in branding
  2. The streamlined process / digital automation saves time
  3. They are saving about 30% in overall costs compared with their previous vendor

They also have a partner that is flexible, easy to work with, and responds quickly, allowing Comcast to concentrate on their core competencies.

www.curtis1000.com

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If you use a generic, one-media approach to direct marketing …

Are your marketing campaigns delivering results?

To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.

Multi-Channel: What grabs each individual’s attention?

Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.

Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.

How can we help your organization? 

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Need a boost for your upcoming trade show?

Multi-Channel Campaign Helps Producers

Hybrids Compete for Trade Show Attendees

CHALLENGE:

Producers Hybrids, a seed company, sells its products in eight Midwestern states. In business since 1987, Producers Hybrids is becoming one of the top 15 seed companies in the U.S. Preparing to exhibit at four farm tradeshows, in different locations, from late July to early September 2010, this client’s goal was to drive farmers who were past customers to their booth, along with prospects, and ultimately engage them to order corn seed from Producers Hybrids. In the process of communicating with their customers and prospects, they also solicited email addresses and cell phone numbers for future communications.

SOLUTION:

Producers Hybrids utilized Curtis 1000 to increase their trade show traffic and sales by engaging attendees prior to the show through a combination of direct mail and eMarketing efforts. Their data list, compiled by each of their district sales managers, was segmented into prospects and current customers. The first contact piece, self-generated, was a mailing with a Producers Hybrids logoed baseball cap. Curtis 1000 then timed a custom CreatiFont™ postcard mailing with personalized URLs (PURLs) to remind the attendees to visit the Producers Hybrids booth just prior to each show. The front of the postcard used a background image of dirt, specific to the regions, with each recipient’s name spelled out in corn seed. Each mailing was segmented into the two groups: prospects and customers.

The PURLs, which were highlighted on the back of each postcard, drove the recipients to a personalized landing page, welcoming them and promoting Producers Hybrids products through text and an animated glider. In addition, there was a link to sign up for a free Producers Hybrids pocket knife, produced by Curtis 1000. The link took the recipient to a second landing page, where they could register by submitting their contact information and details regarding their farming and seed needs. This led them to a thankyou page with a unique confirmation code, enabling them to pick up their pocket knife at the show, and a link to sign up for free market updates. Also, carried throughout the PURL was a button to “Tell a Friend.”

The postcard mailing and PURL were updated for each show location, changing regional copy, including a customer testimonial, and images to match each show location. In addition, the PURL was set to send a lead trigger email to the sales managers of Producers Hybrids after each recipient completed their information on the PURL.

RESULTS:

In the past, with competition from the big tractors and farm equipment, Producers Hybrids had difficulty attracting show attendees. This year, however, Producers Hybrids had great booth traffic and feedback from the attendees on the pre-show communication. The PURL returned a unique visit rate of more than 9% with a 100% completion rate from the 98% of visitors who continued beyond the welcome page.

www.curtis1000.com

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If you use a generic, one-media approach to direct marketing …

Are your marketing campaigns delivering results?

To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.

Multi-Channel: What grabs each individual’s attention?

Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.

Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.

How can we help your organization? 

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Credit Union Gets Great Responses and Wins Merit Award

Client:

Westerra Credit Union, formed after the merger of four different credit unions, has over $1 billion in assets and 88,000 members. Membership is open to those who live or work in a three-county area in and around Denver, Colorado, as well as employees, students, graduates, retirees and family of Denver Public Schools, Jeffco Public Schools and Safeway Corporation. Building on the strengths of all four credit unions, Westerra strives to fulfill its motto of “We are Working for You.”

Challenge:

Searching for a way to get time-sensitive information and promotional and event messages into the hands of their members, Westerra Credit Union wanted to test the use of email campaigns.

Solution:

Curtis 1000 designed and implemented four email campaigns sent to segments of the credit union’s member base.

The first campaign was sent to members who had not yet responded to a direct mail piece requesting members to share stories about the credit union that could be used to help promote its 75th Anniversary. The message was, “Celebrate 75 years with a Caribbean cruise or weekend getaway, ‘I love my credit union’.” The objective was for members to click-through to the Westerra website and enter their stories online. Curtis 1000 designed the email in a template form so Westerra can use it for future email campaigns and to ensure their branding remains consistent.

In the second email campaign, Westerra Credit Union wanted to warn their members quickly about a text message scam. Curtis 1000 used the same look and feel of the first email message, removing the images and some of the extra graphics since it was more of an informational email.

The third and fourth campaigns informed members of a new online banking system coming soon. The third email gave details about what to expect, new enhancements, how to log in and use the bill pay, and contact information if the members experienced any trouble. The fourth email was a short reminder sent out the day before the switch over to the new system

Results:

Curtis 1000 used the report dashboard to show Westerra the number of emails that were delivered and how many people clicked through to the site. We were also able to give the credit union any messages that did not get delivered so they could update their system and work with the members to obtain valid email addresses. Westerra had an excellent open rate percent on all of their email campaigns to date – 8.3% campaign one, 25.5% campaign two, 17% campaign three, and 30.1% campaign four. Westerra was also was awarded a Merit Award by the CUNA Marketing and Business Development Council for the “Celebrating Our Members” eMail campaign.

Feedback from the credit union’s Marketing Manager, Lexie Vean: “Curtis 1000 is very unique. Their marketing and technical background has helped Westerra take our e-mail marketing strategy to the next level. They are extremely professional, fun to work with and are flexible to all of our marketing needs. Curtis 1000’s work is thoughtful, professional and has been a perfect fit for our organization.”

www.curtis1000.com

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