Posts Tagged print-on-demand

Reduce Inventory and Obsolescence

Promote “Fresh” and “Unique”

Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.

 Challenge:

This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.

Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.

Solution:

We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.

 Results:

Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.

www.curtis1000.com

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Manufacturer’s marketing staff gets needed resources and expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international
organization, the client was thinking
about switching vendors, from a small
print shop to a more secure printing
company with a solid position in the
market. The first order of business was
an online ordering site for their dealer
network that was easier to manage,
easy to use, accessible to all of their
dealers, and capable of tracking
inventory and shipped packages.

Solution:

Of the three vendors that our client had in
mind to build their online ordering site,
they said Curtis 1000 was the most
responsive. Our software, services and
modifications were more flexible than the
competition’s. The value of our
CurtisDirect® solution for easy, online
proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can
now go online, find their products, proof
them online and easily order them,
track the shipments, and take advantage
of real-time inventory management.
Gone is the labor- intensive managing and
tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com

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CurtisDirect® adds resources to client’s staff

Case Study: Manufacturing – Adding Resources and Expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international organization, the client was thinking about switching vendors—from a small print shop to a more secure printing company with a solid position in the market. The first order of business was an online ordering site for their dealer network that was easier to manage, easy to use, accessible to all of their dealers, and capable of tracking inventory and shipped packages.

Solution:

Of the three vendors that our client had in mind to build their online ordering site, they said Curtis 1000 was the most responsive. Our software, services and modifications were more flexible than the competition’s. The value of our CurtisDirect® solution for easy, online proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can now go online, find their products, proof them online and easily order them, track the shipments, and take advantage of real-time inventory management. Gone is the labor-intensive managing and tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com

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New Print Procurement Tool for Multiple Print Formats and Programs

Portal Frees Company Resources and Reduces Time Needed to Manage Programs

CHALLENGE:

Since 1999, a major fortune 100 insurance company has partnered with Taylor Corporation, which provides a centralized print program for business cards and stationery. This business led to discussions regarding direct marketing materials, including personalized sales and marketing literature.

The company needed a new way to improve response rates, increase brand awareness, and develop a consistent lead generation program with cross-sell, up-sell and re-sell opportunities, while seamlessly integrating multi-channel programs into one platform. They needed to reduce production time, costs and obsolescence—highlighting their involvement in subsidizing agents’ marketing efforts.

SOLUTION:

Taylor implemented Curtis 1000’s Response Element™ tool, which includes a customized single sign-on process that automatically creates a profile with each user’s personalized contact information. Curtis 1000 is one of the 80+ companies in the Taylor Corporation family.

As Response Element gained more visibility with the client’s various lines of business, they found new ways that this technology could help improve their ordering and reporting processes. Improvements included a photo library/photo upload, default copy, save templates in mid-process, online final documentation, list builders, data storage, security and mapping. Reports will also be available through the new portal to provide agents with geographic impacts and office metrics.

Response Element provides the company the choice of fulfillment, allowing multiple payment and order tracking for a wider variety of new products, including postcards, brochures, newsletters, and flyers. The new portal will also provide multiple administrative options, including hierarchal user ability and site administrator options such as customer control of key elements. A three-phase implementation plan was developed and the program has now been running successfully for over two years.

RESULTS:

The new portal is estimated to create a low-risk, high-reward opportunity for the insurance company with no up-front investment and no IT support required. Overall, the new portal will reduce the amount of project management time needed by the company to run this portal. In addition, print costs are reduced by combining volumes from their various divisions, utilizing Print-On-Demand to eliminate waste and adding personalization to market more strategically.

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Web-Based Toolkit a major money saver

Curtis 1000 Saves Client $39,000 with Web-Based Toolkit

CHALLENGE:

One of the nation’s global providers of talent, technology and consulting services, whose work is repeatedly recognized by Fortune as one of the World’s Most Admired Companies, was searching for a new way to improve and maintain their competitive position in the market.

Being firmly grounded in their mission to provide workforce solutions, information-based services and technology solutions, the company was already well equipped to provide to their customers. With users and marketing representatives across the country, the company began to notice challenges with their front-end online ordering system, which was not supporting reporting functionality and real-time inventory. The company was looking for an outside resource that could analyze their direct marketing and print management system and provide a cost-effective solution.

SOLUTION:

After meeting with the company and exploring options and pricing, Curtis 1000 recommended its Response Element™ platform to manage the company’s needs. Response Element is a specialized Web-based tool, aimed at print-on-demand materials. Response Element and Curtis 1000’s guidance enabled dealers to professionally promote and cross-sell products and services to its customers while maintaining brand security.

RESULTS:

The company saw $39,000 in savings in their print management program in the first six months.

www.curtis1000.com

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