Posts Tagged Multi-Channel
Are You Meeting Your Fundraising Goals?
Posted by curtis1000 in Directmail on August 17, 2012
How Nonprofits Can Add New Donors
and Retain Current Ones
Despite these tough economic times, Americans still support organizations and causes that matter to them. So nonprofits that remain focused while adeptly fine-tuning their strategy can emerge stronger and more effective. They need to find ways to add new donors and retain every single one they already have to meet fundraising goals. We all know that the more engaged supporters become with a cause and organization, the more they can be counted on for their continued support.
Nonprofits can increase engagement by making it convenient for their donors to donate online or through a mobile device—providing tools that ignite excitement and commitment to furthering the cause, and empowering donors to connect with others who share their enthusiasm.
Dual channel donors (those who give both offline and online) are the most valuable to nonprofit organizations, so those who offer multiple channels are more likely to survive economic hard times with better retention, higher revenue per donor, higher levels of engagement, etc.
A great start for any nonprofit is to put the building blocks for effective multi-channel fundraising in place:
- Mobile-optimized and Web donation pages
- Personalized landing pages (also known as PURLs) for campaigns, event registrations, and updating contact and interest information
- Social-media sharing
- Video for greater impact
PURLS
Utilizing PURLs instead of organization websites enables donors to be more informed and have faster access to pertinent details. PURLs provide an opportunity for engagement that is unmatched by organization websites, which have EVERYTHING, i.e., one can get lost.
Consider landing pages specific to campaign needs and even more specific to individual donors! Give them everything need to know, laid out nicely for them on Web pages, with clear instructions on not only what they should do but how their involvement and contributions to the organization make a difference. With the added bonus of survey questions or the ability to update contact information,
PURLs open up a dialogue between the organization and donor, increasing data intelligence as well as engagement.
VIDEO
The impact of video in Web landing pages or sent out as links in eCards is unparalleled for resonating with donors. Video in communications is amazing, especially how it can get in touch with a donor’s personal passion for the cause. One idea is filming donors on WHY they care. Their powerful testimonials are impactful! Donors can nail an organization’s case for support in a way the organization may never be able to do.
Ninety-five percent of donors say it feels good to give. Let them talk about it on camera. They will talk about the WHY — why the cause is so important, why it’s so urgent. Nonprofits can let their DONORS be their best advocates! Of course, putting the donors on camera does something else too: it cultivates them deeply. Paying attention to the donors, touching their hearts, and pulling out a powerful marketing tool and message can give a fundraising program a real boost.
Curtis 1000’s multi-channel solutions support our customers’ online, mobile and social networking needs. For further information on multi-channel engagement strategies for Nonprofits, including Education Institutions, please visit us HERE.
Case Study: How to Keep Customers Engaged
Posted by curtis1000 in Directmarketing on May 17, 2012
How are you going to keep your customers engaged?
Are you reaching customers on every channel?
Social, Mobile, Web and Print?
It’s time to take your communications to the next level, beyond the generic approach. Curtis 1000 is here to build multi-channel direct marketing campaigns for you, using combinations of print and eMarketing solutions that engage your target audience and deliver results in every medium:
Mobile, Social, QR, Web, Text, PURLs, Print
Let us construct a creative concept, a personalized one-to-one multi-channel direct marketing campaign, and analysis of campaign results.
Are you ready to take the next step with Multi-Channel Marketing?
Curtis 1000 has developed a number of communication methods that will effectively engage your target audience, as well as continue to follow up until there is a response to your call-to-action.
With state-of-the-art technologies we will provide you with the tools needed to create a customized campaign that will deliver the results you are looking for.
Click here for our latest case study on Multi-Channel Marketing.
Multi-Channel Direct Marketing Solutions
• Email
• Personalized landing pages
• Web design
• eCards
• Text messaging
• Social share
• 2D barcodes
• Digital flip books
• Personalized, 1:1 direct mail & integrated print
• Custom programming
• Creative solutions & marketing strategy
• Data services & modeling
Girl Scouts take multi-channel approach to communications
Posted by curtis1000 in Directmarketing on March 12, 2012
Multi-Channel Campaign Helps Nonprofit
Organization Collect Data for Promotions
Challenge:
The Girl Scouts of North East Ohio serves nearly 40,000 girls in grades K-12 and 14,000 adult members in 18 Ohio counties. The organization wanted to collect as much data as possible about the young, active Girl Scouts and adult volunteers in their district to best plan events, camps, and activities—and the communications to promote them. Information they were seeking from the scouts and volunteers included updated contact information, email addresses, ethnicity, hobbies/interests, languages spoken, special needs, and the willingness to volunteer. They especially wanted to determine the Hispanic presence in their district and whether any volunteers were bilingual. Secondarily, they wanted to promote their new camp guide and Operation Sweet Support.
Solution:
Curtis 1000 helped design and implement
a two-component campaign to the
district’s girl scouts and adult volunteers,
consisting of an initial drop of 26,138
postcards with a personalized website.
Each postcard encouraged the recipient,
with an offer of a free tote, to visit their
personalized website to update their contact information and to give feedback. On their website, each recipient first saw a welcome page with a letter from the Girl Scouts of North East Ohio thanking them for visiting and expressing the survey objectives. The scout and adult volunteer in the household then proceeded to the survey. Each family member was able to complete an individual survey using the one personalized website address. After completing the survey, recipients were taken to the thank-you page, where they had the options of downloading the new camp guide and donating to Operation Sweet Support. All responses to the survey could be associated by name and family.
Results:
This campaign spanned three months and netted a great response: 2,659 people visited their personalized website (10% response) and 3,935 individuals completed the survey (15% completion rate). The completed survey rate is higher that the visit rate because multiple family members could each complete their own survey at the household website. Further analysis showed that, of the surveys completed, 44.3% were from adults and 55.7% from girls age 19 and younger. Another discovery was that 55.7% of respondents preferred email as the communication method, which could save the Girl Scouts of North East Ohio mailing costs in the future.
If you use a generic, one-media approach to direct marketing …
Posted by curtis1000 in Directmarketing on March 7, 2012
Are your marketing campaigns delivering results?
To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.
Multi-Channel: What grabs each individual’s attention?
Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.
Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.
Customized Solution Unifies Decentralized Dealer Network
Posted by curtis1000 in Directmarketing on March 1, 2012
Toolkit enables promotion and cross-selling
Challenge:
A manufacturer of snowmobiles, all-terrain vehicles, and all-terrain utility vehicles has turned again to their trusted partner of over a decade, Curtis 1000, for help replacing their fractured, decentralized program with a centralized, branded and structured process.
The client identified certain
components of their extensive
line for sales growth: parts,
oil, garments, accessories
and services. Eighty
percent of these are sold at
the point of vehicle purchase
by a network of 1500 dealers
who sell multiple brands in
addition to the client’s. Curtis
is tasked with helping the client develop its Dealer to Consumer Direct Marketing Program and the eMarketing solution to support it.
Solution:
Using its Response Element™ platform, Curtis 1000 is customizing this Web-based tool to meet the client’s
requirements for a
co-op program that
empowers dealers and protects the
client’s brand. In an ongoing effort
Curtis and the client will develop
marketing messages that dealers can
access and order, control the timing
of, and distribute to their consumers
through a multi-channel approach.
This toolkit enables the dealers to
professionally promote and cross-sell
the client’s products and services to consumers while ensuring brand integrity.
Features Include:
- Co-branding of client and dealer
- Predesigned messages and templates
- Personalization and customization on products, services, pricing, and timing
- Targeting of message enabling dealer to pinpoint consumer needs and answer with specific messages
- Multi-Channel delivery options including email, postcards, SMS messages, letters, memos or brochures
- Training for dealers through a demo site and in person at the dealer conference
- Client’s marketing co-op fund reimbursing the dealer 75% of expenses incurred using the new system
Results:
The client now supports their dealer network by centralizing marketing with a structured process that allows for the dealer’s variable information while protecting the overall brand and messaging. By sharing the cost of marketing, the client is focusing the dealers on lucrative products—parts, oil, garments, accessories and services—thus growing sales for the client and their network of 1500 dealers.
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