Manufacturer’s marketing staff gets needed resources and expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international
organization, the client was thinking
about switching vendors, from a small
print shop to a more secure printing
company with a solid position in the
market. The first order of business was
an online ordering site for their dealer
network that was easier to manage,
easy to use, accessible to all of their
dealers, and capable of tracking
inventory and shipped packages.

Solution:

Of the three vendors that our client had in
mind to build their online ordering site,
they said Curtis 1000 was the most
responsive. Our software, services and
modifications were more flexible than the
competition’s. The value of our
CurtisDirect® solution for easy, online
proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can
now go online, find their products, proof
them online and easily order them,
track the shipments, and take advantage
of real-time inventory management.
Gone is the labor- intensive managing and
tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com

Add the WOW factor to your event or trade show

Do your promotional products have the WOW factor?

As an integral component of an overall marketing plan, promotional items are not only about the product but the unique marketing message they deliver to your
target audience.
Curtis 1000
delivers useful,
appropriate and
appreciated
items in a timely
manner.

Our customers
value our one-
stop approach,
allowing us to personally shop for the perfect item, manage customizable online stores
utilizing our proprietary platforms, warehouse and fulfill daily transactions, as well
as special custom orders and kitting. Our Preferred Vendor Program engages suppliers
who provide the breadth and depth we require to
consistently exceed our customers’ expectations.
Our solution is well positioned with distribution
centers across the country and around the
world, to deliver the best marketing
communications in the most efficient and
cost-effective manner.

In a highly fragmented promotional products industry,
there are few who stand out among the 20,000
registered distributors. Curtis 1000 Promotional
Products Division (CPP) stands out above the rest.
Ranked in the top 2% of industry leaders, we don’t
measure performance by size alone, but by the
service and value we deliver to our customers.

Quickly and easily search our vast database of products for items to:

• Improve traffic at trade shows
• Increase safety awareness
• Thank a customer
• Motivate staff

Tell us about your out-of-box promotional product ideas.

Credit Union Gets Great Responses and Wins Merit Award

Client:

Westerra Credit Union, formed after the merger of four different credit unions, has over $1 billion in assets and 88,000 members. Membership is open to those who live or work in a three-county area in and around Denver, Colorado, as well as employees, students, graduates, retirees and family of Denver Public Schools, Jeffco Public Schools and Safeway Corporation. Building on the strengths of all four credit unions, Westerra strives to fulfill its motto of “We are Working for You.”

Challenge:

Searching for a way to get time-sensitive information and promotional and event messages into the hands of their members, Westerra Credit Union wanted to test the use of email campaigns.

Solution:

Curtis 1000 designed and implemented four email campaigns sent to segments of the credit union’s member base.

The first campaign was sent to members who had not yet responded to a direct mail piece requesting members to share stories about the credit union that could be used to help promote its 75th Anniversary. The message was, “Celebrate 75 years with a Caribbean cruise or weekend getaway, ‘I love my credit union’.” The objective was for members to click-through to the Westerra website and enter their stories online. Curtis 1000 designed the email in a template form so Westerra can use it for future email campaigns and to ensure their branding remains consistent.

In the second email campaign, Westerra Credit Union wanted to warn their members quickly about a text message scam. Curtis 1000 used the same look and feel of the first email message, removing the images and some of the extra graphics since it was more of an informational email.

The third and fourth campaigns informed members of a new online banking system coming soon. The third email gave details about what to expect, new enhancements, how to log in and use the bill pay, and contact information if the members experienced any trouble. The fourth email was a short reminder sent out the day before the switch over to the new system

Results:

Curtis 1000 used the report dashboard to show Westerra the number of emails that were delivered and how many people clicked through to the site. We were also able to give the credit union any messages that did not get delivered so they could update their system and work with the members to obtain valid email addresses. Westerra had an excellent open rate percent on all of their email campaigns to date – 8.3% campaign one, 25.5% campaign two, 17% campaign three, and 30.1% campaign four. Westerra was also was awarded a Merit Award by the CUNA Marketing and Business Development Council for the “Celebrating Our Members” eMail campaign.

Feedback from the credit union’s Marketing Manager, Lexie Vean: “Curtis 1000 is very unique. Their marketing and technical background has helped Westerra take our e-mail marketing strategy to the next level. They are extremely professional, fun to work with and are flexible to all of our marketing needs. Curtis 1000’s work is thoughtful, professional and has been a perfect fit for our organization.”

www.curtis1000.com

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CurtisDirect® adds resources to client’s staff

Case Study: Manufacturing – Adding Resources and Expertise

Client:

Our client is a large industrial tire manufacturer in a growth mode.

Challenge:

With global needs for their international organization, the client was thinking about switching vendors—from a small print shop to a more secure printing company with a solid position in the market. The first order of business was an online ordering site for their dealer network that was easier to manage, easy to use, accessible to all of their dealers, and capable of tracking inventory and shipped packages.

Solution:

Of the three vendors that our client had in mind to build their online ordering site, they said Curtis 1000 was the most responsive. Our software, services and modifications were more flexible than the competition’s. The value of our CurtisDirect® solution for easy, online proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.

Results:

All 50+ users in the dealer network can now go online, find their products, proof them online and easily order them, track the shipments, and take advantage of real-time inventory management. Gone is the labor-intensive managing and tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.

www.curtis1000.com