Posts Tagged Curtis1000
Let’s talk about how you can save hundreds of dollars while sending outstanding, tech-driven Holiday eCards that will engage your customers.
Reason Number 5
They can track results through measurable metrics, such as who opened the eCard, did they pass it on to someone else, and did it drive traffic to their Website?
Reason Number 4
They can reinforce their brand and build the customer relationship.
Reason Number 3
Time savings – it’s so much easier to click than order cards, pass them around the office to sign, seal, stamp and mail.
Reason Number 2
Because they want to upstage their competition. They want to send a holiday message that is engaging, memorable and, yes, even entertaining. They’re all about building that relationship, and if they can make their competition look less tech-savvy by sending an eGreeting, then that just about makes it perfect. And it’s a green alternative to printed cards—never hurts to hug that tree.
Reason Number 1
Show them the money. As our customers’ databases grow, the cost savings of a Holiday eCard automatically grows too.
Don’t forget to factor in postage! With a database of 1,000 names, you could save ho-ho-hundreds of dollars.
Please visit our website to view our Holiday eCard collection and our new interactive designs. Then contact us for more information. We would love to help you with these fun greetings that all of your customers will be talking about!
Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.
This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.
Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.
We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.
Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.
Bringing Resources and Expertise to a New Client
Our client is a pizza company, distributing food products to several states in the U.S.
They were looking for a hassle-free change to a new label partner—a label manufacturer with an in-house graphics department that would assure a smooth transition of custom label production from their previous supplier.
Our goal was not to merely duplicate the specifications provided by the previous vendor, but to add value and savings wherever possible. During the course of the calls, we recommended a change to a cost-effective label stock that was FDA-approved for indirect food contact. It would go from being applied to a warm product to the freezer and perform beautifully. Additionally, we assisted with the client’s art files and made suggestions regarding USDA label requirements that assured that each label had the correct verbiage.
We had the added benefit of a testimonial from the president of another significant Curtis 1000 Food & Beverage label customer who called this client’s president, spoke highly of us as a label supplier, and provided a personal reference for our sales consultant’s ability to manage his label business.
The transfer of label production from the previous supplier to Curtis 1000 was an easy and pain-free process for our client.
Although it may take years to produce, studies show the average shopper selects wine in just five seconds, and often from a distance of three to six feet!
Does your wine stand out on the shelf and ultimately make its way into the shopping cart?
Whether your label elegantly conveys a carefully hand-crafted vintage featuring lush colors, mood-setting graphics or a graceful foil embellishment, or an edgy wine with clever images and a name that makes you think twice, Curtis 1000 can help you get your wine off the shelf and into the cart, giving new meaning to the “five-second rule.”
Our state-of-the-art technologies give you the flexibility to easily feature seasonal, special occasion or holiday labels with a consistency in color and quality that is unmatched in the industry. You craft wine. Let us craft the label that will get your bottle off the shelf and into the cart in five seconds or less!
Call to speak with our Label Manager at 1.800.876.7935 ext. 4129 or request our white paper here.
This client is a large producer of polymers and high-performance plastics. As we worked with the Purchasing
Manager on a label application,
he did choose another vendor.
He was impressed, however,
that we had not simply
provided a price on
duplicating the current label.
We had suggested a new
label structure that would
work as well but at a lower
Several months later, the
Superintendent of Material
Handling at the client’s
warehouse location was experiencing poor performance of his drum labels and asked if the Purchasing Manager knew of any label suppliers who could come in, analyze the situation and provide solutions that would fix the problems. Curtis 1000 was the name that came to mind.
We discovered that the current vendor was often late on shipments. In order not to be caught short, the Superintendent had to shut down his operation and perform a physical drum label inventory—only to find he needed a rush order. The Curtis 1000 team left the meeting with a comprehensive list of issues.
Our solution called for the labels to be run in increments of three-month supplies to be shipped and billed as needed. The issue of inventory would be resolved by implementing a bi-monthly schedule of visits where Curtis 1000 would take the responsibility of handling the physical inventory; there would be no more “stock outs.” We presented samples from related industries that illustrated the quality that could be expected. As a test run, Curtis 1000 would produce a one-month supply of the first label that was needed, let the client run it through their process, and scrutinize for problems. Then, if the client was satisfied, Curtis 1000 would produce, ship and invoice the balance of the run.
Curtis 1000 earned this custom drum label business by delivering a customer-focused business solution that saved the client time and money. The labels run without issue through the client’s equipment, greatly improving downtime, while the inventory ordering system keeps just the right amount of stock on the floor, eliminating expensive rush orders.
Our client is a full-service community bank with over 300 branches in nine states. The bank’s corporate
identity and imprinting program for
branch stationery orders (business cards,
letterheads, envelopes, and address labels)
required a high number of touches, causing
longer order cycles and increased chances of
Repeat orders were faxed along with sample
copy, which needed to be matched with an
art file and sent to plate-making. A plate was made and the order was printed. New or revised orders were branches to the bank’s in-house help desk. An order processor would in turn create an art file for the order and send the order to us. We used a film-to-plate processor, finally getting the order on the press and out the door—all without a proofing mechanism to check logo placement, correctness of copy, or typestyle.
The Curtis 1000 sales consultant presented
CurtisDirect® to this client. CurtisDirect is
a powerful, customer-specific, online print
management tool that streamlines the ordering
process for printed materials. Our eBusiness
team set up the rules to match this bank’s
corporate standards. These rules apply to all branch orders and prevent the use of incorrect fonts, invalid logo placements, wrong Pantone colors, and any other issue that would affect adherence to corporate identity standards. CurtisDirect also offers online virtual proofs instantly to the branch employees placing the orders.
All of this client’s employees now have the ability to order business cards, letterheads, envelopes, address labels, and even holiday currency envelopes, online through an efficient order process and view a proof in real-time. Orders are sent direct-to-plate, printed, and shipped — all within five business days. Curtis 1000 even sends samples of orders to the bank’s corporate office, where the stationery is randomly checked for compliance with standards. The new, streamlined process has reduced turn times, minimized errors, and enhanced branding efforts—giving our client a new level of control over their print program.
Our client is a large industrial tire manufacturer in a growth mode.
With global needs for their international
organization, the client was thinking
about switching vendors, from a small
print shop to a more secure printing
company with a solid position in the
market. The first order of business was
an online ordering site for their dealer
network that was easier to manage,
easy to use, accessible to all of their
dealers, and capable of tracking
inventory and shipped packages.
Of the three vendors that our client had in
mind to build their online ordering site,
they said Curtis 1000 was the most
responsive. Our software, services and
modifications were more flexible than the
competition’s. The value of our
CurtisDirect® solution for easy, online
proofing and ordering of their promotional and print-on-demand items was apparent. We built a site that rivals the top competitor’s sites with innovative solutions to handle unique consolidated-billing needs.
All 50+ users in the dealer network can
now go online, find their products, proof
them online and easily order them,
track the shipments, and take advantage
of real-time inventory management.
Gone is the labor- intensive managing and
tracking of the program. And the client didn’t have to hire additional resources. Enjoying increased efficiencies through our resources and processes, the marketing staff can do what they are supposed to do—focus on their core competencies and grow their business—instead of tracking orders, projects, and packages.