Posts Tagged Insurance
Response Element™ Helps Company Reduce Costs, Gain Speed and Efficiency in Materials Delivery
Our client is a holding company for a large insurance company that underwrites workers’ compensation policies in more than 40 states. They have 1,500 independent agents who represent their insurance products.
Over the years our client has found that they can help their customers and agents reduce claims by providing educational material, videos and training on safety-related topics. They created three different Web sites—one for each segment based on the type of material that was required by each—providing workers’ compensation fulfillment documents to their agencies, policy holders and employees. After managing in this fashion for some time, they needed to find a way to gain more efficiency in managing their Resource Library and provide more self-service capabilities to their user community.
Curtis 1000 offered the technology solution that they needed to address the questions of increasing efficiency and providing more self-service capabilities. Our Response Element application provided the next generation of catalog and fulfillment management, personalization capabilities, shopping cart features, user account management services and administrative tools that were critical in this account.
By using Response Element, our client was able to eliminate three different Web sites and combine all 650 fulfillment-related items into one catalog. This also allowed them to reassign Web site resources that were previously managing catalog products across three sites. The IT department also simplified their support processes, while internal employees were provided with a more streamlined approach for supporting agencies and policy holders.
Our client also realized benefits by providing different custom-branded landing pages for each of the three segments, a more robust product tagging and search feature, online training video delivery, single sign-on from their intranet solution, order tracking with UPS shipping updates, and order and shipping email confirmations.
The client drove out cost and became faster and more efficient in the delivery of their materials.
Curtis 1000 Helps Insurance Company Achieve Extraordinary Cost Reductions
Our client is one of the largest providers of health plans in the state of Minnesota. They provide health care coverage to 2.9 million people in Minnesota and throughout the United States.
This client operated two plant print shops and a 30,000-square-foot warehouse. One print shop was devoted to graphic print and the other to transactional print (compliance-mandated communications such as Explanation of Benefits). The warehouse was a fulfillment and kitting operation supporting customers, employees and 3,500 sales agents. The three operations employed 60 individuals.
The client’s executive team wanted to accomplish two primary objectives: reduce print and fulfillment costs and reach their customers more effectively. They wanted to enhance the quantity and quality of communications with their customers. They engaged Taylor Corporation, Curtis 1000’s parent company, to conduct a study of their current print and marketing operations in order to make recommendations relative to these goals.
Taylor put together a senior team of subject matter experts covering Marketing, Operations, Finance, IT and Research & Development. A robust due diligence effort was undertaken with a comprehensive final report written after six weeks of exhaustive study. The report recommended closing both print shops and the warehouse, which would result in extraordinary cost reductions. The report also recommended using these savings to create very specific marketing programs that would enhance quality and touch points with the client’s customers.
These recommendations were approved by the client’s executive team and are now being successfully implemented at Curtis 1000’s Hugo, Minnesota, location.