Posts Tagged credit union

Who Drives Your PROFIT?

Targeted Multi-Channel Marketing…Driven by Profit.

FACT: Financial institutions who do not fully understand what drives their profitability are likely to make decisions detrimental to long-term growth.

Our cost-accounting approach to analyzing your entire profit portfolio will uncover opportunities to improve product selection and pricing. Once these factors are identified, we can then build specific strategies around the most and least profitable customers to maintain and grow your organization.

Profit Driving Software for Banks

Do you know which Products are profitable?

ProfitVue can help you identify overall product profitability as well as incremental profit so you will know exactly how much you will make when you add an additional customer relationship.

Do you know which customers drive your profits?

ProfitVue will help you understand who is making your financial institution the most money and shows you their entire account portfolio with the click of a mouse.

Do you still believe account size determines profitability?

ProfitVue allows you to look into your own general ledger data, determine overall account holder profit levels and easily export this data for use in targeting cross sell or up sell programs.

Identify Profit Drivers and Increase Margins

ProfitVue allows you to gain a comprehensive understanding of what is driving your profit. The loan and deposit pricing tools built in to ProfitVue will allow your organization to do “what if” pricing scenarios prior to making a loan. This will allow your institution to understand if adding a loan or deposit will make an account holder profitable or unprofitable and will also allow you to ensure you are hitting ROA and ROE targets set by management. Gaining this knowledge prior to making loans will help your institution reduce overall risk and help you manage your product portfolio.

Click here to get your ProfitVue Case Study.

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Credit Union Gets Great Responses and Wins Merit Award


Westerra Credit Union, formed after the merger of four different credit unions, has over $1 billion in assets and 88,000 members. Membership is open to those who live or work in a three-county area in and around Denver, Colorado, as well as employees, students, graduates, retirees and family of Denver Public Schools, Jeffco Public Schools and Safeway Corporation. Building on the strengths of all four credit unions, Westerra strives to fulfill its motto of “We are Working for You.”


Searching for a way to get time-sensitive information and promotional and event messages into the hands of their members, Westerra Credit Union wanted to test the use of email campaigns.


Curtis 1000 designed and implemented four email campaigns sent to segments of the credit union’s member base.

The first campaign was sent to members who had not yet responded to a direct mail piece requesting members to share stories about the credit union that could be used to help promote its 75th Anniversary. The message was, “Celebrate 75 years with a Caribbean cruise or weekend getaway, ‘I love my credit union’.” The objective was for members to click-through to the Westerra website and enter their stories online. Curtis 1000 designed the email in a template form so Westerra can use it for future email campaigns and to ensure their branding remains consistent.

In the second email campaign, Westerra Credit Union wanted to warn their members quickly about a text message scam. Curtis 1000 used the same look and feel of the first email message, removing the images and some of the extra graphics since it was more of an informational email.

The third and fourth campaigns informed members of a new online banking system coming soon. The third email gave details about what to expect, new enhancements, how to log in and use the bill pay, and contact information if the members experienced any trouble. The fourth email was a short reminder sent out the day before the switch over to the new system


Curtis 1000 used the report dashboard to show Westerra the number of emails that were delivered and how many people clicked through to the site. We were also able to give the credit union any messages that did not get delivered so they could update their system and work with the members to obtain valid email addresses. Westerra had an excellent open rate percent on all of their email campaigns to date – 8.3% campaign one, 25.5% campaign two, 17% campaign three, and 30.1% campaign four. Westerra was also was awarded a Merit Award by the CUNA Marketing and Business Development Council for the “Celebrating Our Members” eMail campaign.

Feedback from the credit union’s Marketing Manager, Lexie Vean: “Curtis 1000 is very unique. Their marketing and technical background has helped Westerra take our e-mail marketing strategy to the next level. They are extremely professional, fun to work with and are flexible to all of our marketing needs. Curtis 1000’s work is thoughtful, professional and has been a perfect fit for our organization.”

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