Posts Tagged PURLs
Are You Meeting Your Fundraising Goals?
Posted by curtis1000 in Directmail on August 17, 2012
How Nonprofits Can Add New Donors
and Retain Current Ones
Despite these tough economic times, Americans still support organizations and causes that matter to them. So nonprofits that remain focused while adeptly fine-tuning their strategy can emerge stronger and more effective. They need to find ways to add new donors and retain every single one they already have to meet fundraising goals. We all know that the more engaged supporters become with a cause and organization, the more they can be counted on for their continued support.
Nonprofits can increase engagement by making it convenient for their donors to donate online or through a mobile device—providing tools that ignite excitement and commitment to furthering the cause, and empowering donors to connect with others who share their enthusiasm.
Dual channel donors (those who give both offline and online) are the most valuable to nonprofit organizations, so those who offer multiple channels are more likely to survive economic hard times with better retention, higher revenue per donor, higher levels of engagement, etc.
A great start for any nonprofit is to put the building blocks for effective multi-channel fundraising in place:
- Mobile-optimized and Web donation pages
- Personalized landing pages (also known as PURLs) for campaigns, event registrations, and updating contact and interest information
- Social-media sharing
- Video for greater impact
PURLS
Utilizing PURLs instead of organization websites enables donors to be more informed and have faster access to pertinent details. PURLs provide an opportunity for engagement that is unmatched by organization websites, which have EVERYTHING, i.e., one can get lost.
Consider landing pages specific to campaign needs and even more specific to individual donors! Give them everything need to know, laid out nicely for them on Web pages, with clear instructions on not only what they should do but how their involvement and contributions to the organization make a difference. With the added bonus of survey questions or the ability to update contact information,
PURLs open up a dialogue between the organization and donor, increasing data intelligence as well as engagement.
VIDEO
The impact of video in Web landing pages or sent out as links in eCards is unparalleled for resonating with donors. Video in communications is amazing, especially how it can get in touch with a donor’s personal passion for the cause. One idea is filming donors on WHY they care. Their powerful testimonials are impactful! Donors can nail an organization’s case for support in a way the organization may never be able to do.
Ninety-five percent of donors say it feels good to give. Let them talk about it on camera. They will talk about the WHY — why the cause is so important, why it’s so urgent. Nonprofits can let their DONORS be their best advocates! Of course, putting the donors on camera does something else too: it cultivates them deeply. Paying attention to the donors, touching their hearts, and pulling out a powerful marketing tool and message can give a fundraising program a real boost.
Curtis 1000’s multi-channel solutions support our customers’ online, mobile and social networking needs. For further information on multi-channel engagement strategies for Nonprofits, including Education Institutions, please visit us HERE.
Case Study: How to Keep Customers Engaged
Posted by curtis1000 in Directmarketing on May 17, 2012
How are you going to keep your customers engaged?
Are you reaching customers on every channel?
Social, Mobile, Web and Print?
It’s time to take your communications to the next level, beyond the generic approach. Curtis 1000 is here to build multi-channel direct marketing campaigns for you, using combinations of print and eMarketing solutions that engage your target audience and deliver results in every medium:
Mobile, Social, QR, Web, Text, PURLs, Print
Let us construct a creative concept, a personalized one-to-one multi-channel direct marketing campaign, and analysis of campaign results.
Are you ready to take the next step with Multi-Channel Marketing?
Curtis 1000 has developed a number of communication methods that will effectively engage your target audience, as well as continue to follow up until there is a response to your call-to-action.
With state-of-the-art technologies we will provide you with the tools needed to create a customized campaign that will deliver the results you are looking for.
Click here for our latest case study on Multi-Channel Marketing.
Multi-Channel Direct Marketing Solutions
• Email
• Personalized landing pages
• Web design
• eCards
• Text messaging
• Social share
• 2D barcodes
• Digital flip books
• Personalized, 1:1 direct mail & integrated print
• Custom programming
• Creative solutions & marketing strategy
• Data services & modeling
If you use a generic, one-media approach to direct marketing …
Posted by curtis1000 in Directmarketing on March 7, 2012
Are your marketing campaigns delivering results?
To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.
Multi-Channel: What grabs each individual’s attention?
Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.
Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.
If you use a generic, one-media approach to direct marketing …
Posted by curtis1000 in Directmarketing on January 3, 2012
Are your marketing campaigns delivering results?
To maximize ROI today, your needs demand state-of-the-art, one-to-one direct marketing services to effectively engage your target audiences and keep your brand top of mind.
Multi-Channel: What grabs each individual’s attention?
Limiting your communication to a generic, one-media approach can leave your target audience feeling uninterested and not engaged, hindering response rates and results. Curtis 1000 combines individually tailored print and electronic marketing, utilizing different communication methods to effectively engage your target—continuing to follow up until they complete the call to action. Our method allows you to track results throughout the campaign and analyze the best approach to achieve your desired results.
Curtis 1000 gives you the edge by bringing together the best of data segmentation techniques applied through state-of-the-art technologies like personalized 1:1 direct mail and integrated print, Personalized Landing Pages (PURLs), 2D barcodes, CreatiFont, eCards, social media, SMS (mobile/text messaging), Web design and much more to create new campaigns or enhance traditional email or print methods.
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