Posts Tagged Winery
At Elmaro Vineyard—founded upon an interest in growing
grapes, love of wine and of course, family—the focus is on
producing the best wines possible while providing an
unmatched setting in which to enjoy them. This Wisconsin
vineyard was homesteaded in the 1850s, around the same
time the white pine that appears on each of their wine labels
Since the founding of Elmaro Vineyard in 2006, growth has
been steady, resulting from retail sales efforts to 35 accounts.
Early this year, the owners turned their attention to on-site
sales with the grand opening of their tasting room and retail
store located on their charming Wisconsin winery property.
Their wine labels, viewed as a significant opportunity to
market their image, were being purchased from a New York company that had been suggested by an equipment supplier. Concern was expressed with the durability of the labels. They scratched easily, marring the visual impact of their wine’s presentation.
The Curtis 1000 Business Solutions Consultant explained how he could not only address their label issue, but also help them market their winery to their expanding group of customers. Conferencing with the Curtis 1000 Label Division to discuss options, he offered a scratch-resistant overall matte varnish to add to the label’s durability. We also highlighted the label’s white pine tree by adding a spot gloss varnish to add dimension and enhance shelf appeal. On-site testing was completed to confirm compatibility with Elmaro’s labeling equipment.
Elmaro Vineyards is firmly in expansion mode as their
sales continue to grow. They are busy scheduling events
that include chef-prepared food and wine gatherings,
local artist meet-and-greet events, and traditional tastings.
They are also experiencing the benefits of local support
from Curtis 1000, a full service marketing company that is
well equipped to partner with Elmaro in the careful
selection of items for their retail store such as logoed wine
bags, wine glasses, clothing and more. Future collaboration
will include discussions around the design and production
of additional marketing tools such as direct mail, brochures
Lynita Docken, Elmaro Vineyard, summed up her
customer experience this way: “Curtis 1000 has gone
above and beyond to improve the roll-type wine labels for use in our mobile bottling line. Throughout the process of improving the labels my Sales Consultant was thoughtful, conscientious and kept a positive ‘can do’ attitude!”
Garvin Heights Vineyards is a
picturesque winery nestled in the
scenic Upper Mississippi River Valley
in Winona, Minnesota. Since opening their doors in 2006, the owners of Garvin Heights have
carefully crafted their wine while working to establish their brand in the marketplace.
As sales increased for this growing winery, the process of printing their wine labels in-house
had become a challenge. Moisture from chilled wine bottles caused the ink on their labels to smear.
Further, as Garvin Heights explored expanding their line to retail environments, they wanted to
use their wine’s labels to establish competitive shelf appeal.
After carefully examining the current wine labels and labeling
process, the experts at Curtis 1000’s Label
Division offered a durable coating that would
protect the labels and make them moisture-
resistant. The owners chose a gloss
lamination, which not only provided an
excellent moisture barrier but also added
an appealing gloss finish to the label, an
upgrade from the flat label finish currently
employed. With the welcome expansion of
Garvin Heights wines to restaurants
and liquor stores where their wine would
compete with other wines for consumer
attention, enhanced shelf appeal was
important. Understanding the need to stand
out in their new marketplace, foil
embellishments were suggested to highlight
portions of the current labels. The image of the winery itself in gold foil with an additional foil element to their winery name on each label would draw the consumer’s eye to the Garvin Heights wine when displayed in stores and restaurants.
As Garvin Heights Vineyards expands their vision to retail environments, their upgraded labels are
serving them well. Their hand-crafted wines are now in six stores and two restaurants.
When the owners of Garvin Heights Vineyards were asked why they chose to partner with Curtis 1000,
they replied: “We choose to work with Curtis 1000 because of the local representative, who partnered
with us through the process of developing our first new label design and then using the created template
to enhance all our labels. We needed a more professional looking label for the retail market; our goal
was to keep our current design but to refresh the look. It was also key that the resulting labels would run
smoothly through our automated bottling process and attract customers.”