Posts Tagged Response Element
Portal Frees Company Resources and Reduces Time Needed to Manage Programs
Since 1999, a major fortune 100 insurance company has partnered with Taylor Corporation, which provides a centralized print program for business cards and stationery. This business led to discussions regarding direct marketing materials, including personalized sales and marketing literature.
The company needed a new way to improve response rates, increase brand awareness, and develop a consistent lead generation program with cross-sell, up-sell and re-sell opportunities, while seamlessly integrating multi-channel programs into one platform. They needed to reduce production time, costs and obsolescence—highlighting their involvement in subsidizing agents’ marketing efforts.
Taylor implemented Curtis 1000’s Response Element™ tool, which includes a customized single sign-on process that automatically creates a profile with each user’s personalized contact information. Curtis 1000 is one of the 80+ companies in the Taylor Corporation family.
As Response Element gained more visibility with the client’s various lines of business, they found new ways that this technology could help improve their ordering and reporting processes. Improvements included a photo library/photo upload, default copy, save templates in mid-process, online final documentation, list builders, data storage, security and mapping. Reports will also be available through the new portal to provide agents with geographic impacts and office metrics.
Response Element provides the company the choice of fulfillment, allowing multiple payment and order tracking for a wider variety of new products, including postcards, brochures, newsletters, and flyers. The new portal will also provide multiple administrative options, including hierarchal user ability and site administrator options such as customer control of key elements. A three-phase implementation plan was developed and the program has now been running successfully for over two years.
The new portal is estimated to create a low-risk, high-reward opportunity for the insurance company with no up-front investment and no IT support required. Overall, the new portal will reduce the amount of project management time needed by the company to run this portal. In addition, print costs are reduced by combining volumes from their various divisions, utilizing Print-On-Demand to eliminate waste and adding personalization to market more strategically.
Response Element™ Helps Company Reduce Costs, Gain Speed and Efficiency in Materials Delivery
Our client is a holding company for a large insurance company that underwrites workers’ compensation policies in more than 40 states. They have 1,500 independent agents who represent their insurance products.
Over the years our client has found that they can help their customers and agents reduce claims by providing educational material, videos and training on safety-related topics. They created three different Web sites—one for each segment based on the type of material that was required by each—providing workers’ compensation fulfillment documents to their agencies, policy holders and employees. After managing in this fashion for some time, they needed to find a way to gain more efficiency in managing their Resource Library and provide more self-service capabilities to their user community.
Curtis 1000 offered the technology solution that they needed to address the questions of increasing efficiency and providing more self-service capabilities. Our Response Element application provided the next generation of catalog and fulfillment management, personalization capabilities, shopping cart features, user account management services and administrative tools that were critical in this account.
By using Response Element, our client was able to eliminate three different Web sites and combine all 650 fulfillment-related items into one catalog. This also allowed them to reassign Web site resources that were previously managing catalog products across three sites. The IT department also simplified their support processes, while internal employees were provided with a more streamlined approach for supporting agencies and policy holders.
Our client also realized benefits by providing different custom-branded landing pages for each of the three segments, a more robust product tagging and search feature, online training video delivery, single sign-on from their intranet solution, order tracking with UPS shipping updates, and order and shipping email confirmations.
The client drove out cost and became faster and more efficient in the delivery of their materials.
Curtis 1000 Saves Client $39,000 with Web-Based Toolkit
One of the nation’s global providers of talent, technology and consulting services, whose work is repeatedly recognized by Fortune as one of the World’s Most Admired Companies, was searching for a new way to improve and maintain their competitive position in the market.
Being firmly grounded in their mission to provide workforce solutions, information-based services and technology solutions, the company was already well equipped to provide to their customers. With users and marketing representatives across the country, the company began to notice challenges with their front-end online ordering system, which was not supporting reporting functionality and real-time inventory. The company was looking for an outside resource that could analyze their direct marketing and print management system and provide a cost-effective solution.
After meeting with the company and exploring options and pricing, Curtis 1000 recommended its Response Element™ platform to manage the company’s needs. Response Element is a specialized Web-based tool, aimed at print-on-demand materials. Response Element and Curtis 1000’s guidance enabled dealers to professionally promote and cross-sell products and services to its customers while maintaining brand security.
The company saw $39,000 in savings in their print management program in the first six months.