Trade Show Promotion Builds Interest and Awareness

Client:

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today.

Challenge:

The Ipswitch Network Management Division needed to make a statement at the most significant trade show they participate in each year — the  CiscoLive Networkers Show. They wanted to build awareness with customers as well as generate a significant amount of interest with prospects – all while ultimately increasing booth traffic and leads.

Solution:

Ipswitch WhatsUp Gold utilized Curtis 1000 to transform their trade show marketing efforts into a revved-up car garage campaign, with promotional products and a CreatiFont™ postcard follow-up mailing. They wanted to make sure their theme was carried through all contact points with the show attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.

Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.

 Results:

The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”

 

 

CreatiFont™ is a trademark of Curtis 1000 Inc.

www.curtis1000.com

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