The Network Management
Division of Ipswitch, Inc. is
the developer of the WhatsUp
Gold suite of innovative IT Management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Over 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today.
The Ipswitch Network Management
Division needed to make a statement
at the most significant trade show
they participate in each year — the
CiscoLive Networkers Show. They
wanted to build awareness with
customers as well as generate a
significant amount of interest with
prospects – all while ultimately
increasing booth traffic and leads.
Ipswitch WhatsUp Gold utilized Curtis
1000 to transform their trade show
marketing efforts into a revved-up
car garage campaign, with
promotional products and a
CreatiFont™ postcard follow-up
mailing. They wanted to make sure
their theme was carried through all
contact points with the show
attendees. First, Curtis 1000 supplied eye-catching promotional products for their booth on the show floor, including car mechanic shirts, trucker hats, tire gauges, license plates and more.
Following the show, Ipswitch wanted to keep the excitement and interest level of their prospects. A CreatiFont™ postcard and email were used to continue the garage theme with eye-catching use of personalization. The goal of the postcard was to continue to mine the show leads and “drive” recipients to their website to learn more and “test drive” the software.
The Ipswitch Network Management Division was pleased with the results of the trade show. They drew substantial booth traffic and the theme was well received by the attendees. When asked about this experience, Kaitlyn Myers, Global Programs Marketing Manager of Ipswitch’s Network Management Division, replied: “Curtis1000 was able to execute our theme through all aspects of this event, helping to make it a great success!”
CreatiFont™ is a trademark of Curtis 1000 Inc.