Posts Tagged brand consistency
Our client is a large, nationwide restaurant chain that owns and operates 85 upscale casual dining establishments across the country. They specialize in fresh fish and seafood with regionally distinct menus that change daily.
This client’s unique approach to building their menus has resulted in considerable logistical problems, given the large number of locations across the country.
Letting each location produce their menu onsite is an expensive process. Our client wanted to find a way to provide unique menus to their locations while maintaining a consistent brand and customer experience. They also wanted to eliminate the costs of maintaining printed inventory at each restaurant. All locations have the ability to imprint their menus on a daily basis, but must use the correct versions, with approved, full-color graphics, as well as special stock made from 100% eucalyptus fiber.
We moved our client to a print-on-demand solution, setting up their versioned menus on a CurtisDirect® online ordering site and giving each location access. This ensures that our client has inventory control, brand consistency, and the all-important cost savings. They no longer have to send each of their 85 locations out to a local printer to get their menu shells printed. Our solution was also perfect for easy, online ordering of additional items, such as stationery, promotional items, and new location kits that contain everything needed for a new restaurant opening.
Our client’s restaurants across the country now realize cost savings through product and price standardization and take advantage of producing items regionally to save on shipping expenses. Their unique approach to daily menus keeps their food selection fresh and exciting, ensuring the frequent return of diners.