The mission of Goodwill Industries of New Mexico is to provide skill development, work opportunities, and career-building services to people with barriers to employment. They provide assessment, training, and/or referral services to New Mexicans and place them in competitive, community employment.
The Goodwill Operations Manager related problems that her stores were experiencing with their current merchandise labels. The handheld guns they used to print and apply the labels were messy, and the labels they produced after about 200 labels were difficult to read. The employees using the price guns were not happy with the mess and the customers were tired of asking, “Does this say 99 cents or $1.99?” Fifteen current price point labels ($.99, $1.99, $2.99, etc.) were identified as the challenge.
Curtis 1000 determined that the readability issues could be eliminated by moving Goodwill to preprinted labels. Although Goodwill’s problem would be much improved with preprinted labels—there would be less mess, the labels would be readable and could be applied in half the time—there was another issue. The employees used colored markers each week to track how long merchandise has been in the store, adding a different color stripe to the label for each week it remains unsold. After several weeks, the items are put on clearance—but hand marking each tag was taking too much time. Curtis 1000’s solution: preprinted color-coded labels.
The preprinted blue, red, yellow and pink labels eliminated the need for hand marking and several hours per day were gained by Goodwill Industries. Mess and customer confusion over prices were also eliminated. The Operations Manager commented that Curtis 1000’s consultative approach to their business and extra level of service, inventory options and, above all, our ability to improve their internal processes won the day and the business.