Importance of name, brand, and reputation

Client:

Phillips Brothers Country Hams is a family-owned business serving North Carolina since 1947. Committed to a life-long, honest relationship with their customers and community, Phillips Brothers is dedicated to being the best provider of pork products cured the old-fashioned way.

Challenge:

The owners of Phillips Brothers Country Hams were not pleased with the appearance of their current prime labels. When used in a cold environment, the ink would smear.

Solution:

We began meeting with the owners of Phillips Brothers Country Hams to discuss the 4” x 6” prime labels used on their refrigerated hams and other items. To quickly address the problem of smearing ink, we suggested a laminate over the label to protect the ink and provide the moisture protection they were looking for. As bonuses, the laminate would add durability to the label and make the colors pop, adding attractiveness to the finished label—a very important factor for Phillips Brothers.

As the Curtis 1000 team began to discuss label usage, several stocks developed specifically for refrigerated food products were reviewed and compared to our client’s usage and volume. One particular label stock packed a lot of benefits at a reasonable price.

 Results:

The owners were pleased, having found a business partner who understands the significance of a customer’s name, brand, and reputation on every label.

www.curtis1000.com

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