Curtis 1000 Helps Insurance Company Achieve Extraordinary Cost Reductions
CLIENT:
Our client is one of the largest providers of health plans in the state of Minnesota. They provide health care coverage to 2.9 million people in Minnesota and throughout the United States.
CHALLENGE:
This client operated two plant print shops and a 30,000-square-foot warehouse. One print shop was devoted to graphic print and the other to transactional print (compliance-mandated communications such as Explanation of Benefits). The warehouse was a fulfillment and kitting operation supporting customers, employees and 3,500 sales agents. The three operations employed 60 individuals.
The client’s executive team wanted to accomplish two primary objectives: reduce print and fulfillment costs and reach their customers more effectively. They wanted to enhance the quantity and quality of communications with their customers. They engaged Taylor Corporation, Curtis 1000’s parent company, to conduct a study of their current print and marketing operations in order to make recommendations relative to these goals.
SOLUTION:
Taylor put together a senior team of subject matter experts covering Marketing, Operations, Finance, IT and Research & Development. A robust due diligence effort was undertaken with a comprehensive final report written after six weeks of exhaustive study. The report recommended closing both print shops and the warehouse, which would result in extraordinary cost reductions. The report also recommended using these savings to create very specific marketing programs that would enhance quality and touch points with the client’s customers.
RESULTS:
These recommendations were approved by the client’s executive team and are now being successfully implemented at Curtis 1000’s Hugo, Minnesota, location.
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